Communication Wishes Come True

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Fairy Wordmother is here to grant your communication wishes. It is a one-woman writing studio that helps individuals, entrepreneurs and companies find their voices and craft compelling messages with flair and fairy stardust. Email me at sharon.chua@gmail.com

Around the Writing Block

Magazine articles, blurbs, print advertisements, press and magazine advertorials, press releases, television commercials, radio commercials, product brochures, direct mailers, websites, web banner ads, edms, banners, posters, bus and train ads.

Fairy Wordmother has done them all. You will find a selection here for quick browsing and general sizing-me-up.

Often, the writing and creative process is a collaborative one and Fairy Wordmother is fortunate to call some truly talented design wizards, photography genies and programming elves partners. Together, we help create engaging and effective messages in all their varied forms.


Food Safety Campaign With AVA



Prior to this idea, AVA favoured the use of illustrations in this annual campaign. I felt that the public was ready for something more mature and humorous, and pitched this to my team instead. I find the message clearer and more refreshing this way, a fun and engaging departure from the everyman comic strip that ministries and stat boards tend to use. Lucky for me, the client liked it too.
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4 comments:

  1. TURIKEJuly 15, 2009 at 5:18 PM

    Dear Fairywordmother... I like your blog and the copywriting ideas in it. I'm gonna put ur blog on my blog list, hope you dont mind :)

    ReplyDelete
  2. LinDecember 7, 2009 at 3:50 PM

    Love this work! Very catchy headlines!
    And guess what, I have used all of the words you indicated NOT to use when writing on the right column. Ho ho..:P

    ReplyDelete
  3. Fairy WordmotherDecember 8, 2009 at 11:58 AM

    haha... I meant not to use them when copywriting. They are overused, that's all. The rules don't apply to you gal, so no worries!

    ReplyDelete
  4. AnonymousMarch 3, 2010 at 10:29 PM

    Hi Sharon,

    This is Tara. Just dropped you an email re a writing job. Hope it didn't end up in the Trash box :P It's from info@thewordsmithloft.com

    Tara

    ReplyDelete

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