Around the Writing Block
Magazine articles, blurbs, print advertisements, press and magazine advertorials, press releases, television commercials, radio commercials, product brochures, direct mailers, websites, web banner ads, edms, banners, posters, bus and train ads.
Fairy Wordmother has done them all. You will find a selection here for quick browsing and general sizing-me-up.
Often, the writing and creative process is a collaborative one and Fairy Wordmother is fortunate to call some truly talented design wizards, photography genies and programming elves partners. Together, we help create engaging and effective messages in all their varied forms.
Food Fantastic!
Was digging around my old stuff and found a copy of the menu I wrote for a friend's restaurant, Heyhey Hotpot at PoMo (formerly Paradiz Centre). The restaurant theme was authentic Hong Kong hotpot and the aim of this menu section was to highlight the in-house special - dim sum for the hotpot, a novel concept in Singapore just two years ago. Just dunk these babies into the soup for 10 seconds and pop into mouth for almost instant dim sum nirvana.
This menu (you see one page out of three here) helped new customers get to know the house favourites and order with ease and confidence. They were a hit from the get go!
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