


In a bid to rebuild consumer confidence in this iconic electronics mall, Sim Lim Square started the 'Star Retailers' programme to help shoppers identify the responsible retailers who provide reliable service with competitive prices. This series of advertorials published in the shopping directory help to showcase those who make the grade. So remember, look out for shops with the orange 'Star Retailer' logo when visiting Sim Lim Square. Having interviewed them, I can say that these shop managers and sales personnel are really great people who have been much maligned by the bad press caused by the irresponsible few.
Perhaps Newton Circus should consider a similar programme.

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